Sesame Workshop, the nonprofit education organization which produces Sesame Street and other educational programs, was given the "Champion of Health" award by PAHO in 2009 for its promotion of vaccination through participation in PAHO's Vaccination Week in the Americas. We're proud to work with PAHO to offer this new content help raise awareness about Zika." "Just as we bring lessons about ABCs and 123s to keep children's minds healthy, we also create messages that keep their bodies and emotional wellbeing healthy. "Sesame Street" has always been committed to developing educational programs that make a direct impact in particularly vulnerable communities," said Lewis Kofsky, Vice President of Latin America, International Media Business, Sesame Workshop. We are also looking urgently at improving control methods including insecticides and other technologies," Espinal added. Since these mosquitoes live in and around houses, this will take a concerted effort with intensified community engagement to reduce the number of mosquitoes in the Americas. "Our most important tool to combat Zika-and at the same time, dengue and chikungunya-is control of the Aedes aegypti mosquitoes that transmit these diseases.
Marcos Espinal, director of PAHO/WHO's Department of Communicable Diseases.
"We are pleased to collaborate again with Sesame Street in this important outreach to children families, and the general public in the Americas as part of our campaign to educate the public on preventing the spread of Zika," said Dr. The two 30-second public service messages are being produced in Spanish and English, and in Portuguese for the Brazilian public. As the friends proclaim, "If the mosquito doesn't bite, goodbye Zika!"
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The second PSA focuses on prevention: Elmo and Raya show children that wearing long sleeves and pants, using repellent, and keeping doors and windows screened can help protect them and curb the spread of the virus. Children are taught not to let standing water accumulate, to empty and cover water bowls and basins, and to cover trash containers, all to eliminate mosquito breeding grounds. Elmo and Raya's first message aims to stop mosquito-borne illnesses before they start.
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